PRESS RELEASE: 60 Minute Kids’ Club Amalgamates with Sport for Life Society
Victoria BC – The Sport for Life Society is excited to announce that the organization amalgamated the operations of 60 Minutes Kids’ Club into its suite of programs and services. The Sport for Life Society is recognized as the international experts on the Sport for Life movement, Long-Term Athlete Development, and physical literacy development. 60 Minute Kids Club is a program that has helped more than 78,000 elementary students from over 400 schools across Canada learn healthy habits over the past six years.
Sport for Life and 60 Minutes Kids’ Club decided to join forces since their goals align strongly around creating user-friendly entry points and pathways to physical literacy that will address and satisfy many of the provincial, national and international opportunities around physical literacy development. Sport for Life has been the leader in Canada in the physical literacy movement, and provides tools, assessment, expertise and resources to the health, recreation, education and sport sectors to develop quality sport and physical literacy programs. 60 Minute Kids’ Club offers the Fundamental Movement Skills Assessment Tool and Healthy Habits Tracker and has primarily offered this in the education setting.
Through the new relationship, the 60 Minute Kids’ Club products and services will now be part of Sport for Life’s suite of physical literacy products, and will allow the organization to enhance the Healthy Habits Tracker and Fundamental Movement Skills Assessment Tool to a broader audience in multiple sectors.
Matt Young, co-founder of 60 Minutes Kids’ Club and founder of Innovative Fitness Inc., Healthmet Technologies, and the Healthy Community Challenge, has been appointed Director of Business Development at Sport for Life Society. “60 Minutes Kids’ Club is thrilled to work with Sport for Life’s passionate, knowledgeable team as we work to create physically literate communities across the country,” stated Young.
Richard Way, CEO of Sport for Life Society, said, “The merging of the two organizations allows us to maximize the reach of the products and services that we are offering to help Canadians become physically literate and achieve optimal health or pursue sporting excellence. We are excited to welcome Matt’s energy and passion to our team and to help grow our business opportunities as we move forward.”
Visit 60 Minutes Kids’ Club: www.60minkidsclub.org.
Sport for Life Society
The Sport for Life Society is recognized as the global experts on the Sport for Life movement, Long-Term Athlete Development, and physical literacy development. The purpose of the Sport for Life movement is to improve the quality of sport and physical literacy in Canada. Sport for Life links sport, education, recreation and health, and aligns community, provincial, and national programming. Sport for Life, with Long-Term Athlete Development and physical literacy, represents a paradigm shift in the way Canadians lead and deliver sport and physical activity.
For more information contact:
Communications Coordinator, Sport for Life Society